Dragan Pešić affirmed himself in the field of graphic design with the highest degree of commitment to the roots from which graphic design derives – calligraphic, typographic, pictographic, and ideographic linguistic starting points, expressive potential of printing and digital techniques and communication media. The National Museum in Kraljevo keeps several of his works, from different artistic phases. Today, Pešić creates an authentic expression in the domain of graphic design and digital graphics. For decades, he has been shaping the visual identity of the leading cultural institutions in Kraljevo, such as the National Museum and the National Library “Stefan Prvovenčani” and others. He is a full professor at the Faculty of Philology and Arts in Kragujevac, in the field of typography. He lives and works in Kraljevo.